There’s something skeptical to taglines. For once it seems like it is what that makes a brand, but sometimes it feels like just another laughing stock. “Just do it”, “I’m lovin’ it”, “Eat fresh”, “Because you’re worth it”, “Gives you wings”; you can tell the brand names in the blink of an eye as far as these are considered. But what is it that separates the taglines of these massive giants from yours? Two things – You hear them very often, and they sure are well designed for the same.
From a business perspective, your company’s tagline is your elevator pitch to your audience. Elevator pitch is a succinct and persuasive sales pitch when you usually approach a VC/Angel for an investment. The shorter, memorable and effective conveying of your elevator pitch, more likely you’ll receive an interest from the VC, if not investment. Same goes here; Taglines are handy to draw quick attention and make your brand memorable.
How to Write a Memorable Website Tagline
A tagline works in alliance with your brand name and your brand motto. It is the bridge that gaps the distance between your Brand name and your brief motto. There may be a few things that the name of your brand name might not convey about its purpose, but a tagline never fails at doing so. There are taglines and then there are a few that you can’t manage to forget. Those are the ones you should be aiming for while making a tagline for your company, website, blog, book and almost anything.
Step 1: Define your company. Define your motto.
Definitions are back! Define what exactly your company is, its motto and the sole purpose of its existence. Write down everything that you think your company/website is about. Is it about marketing tips, social media, mobile apps, etc.? Define the existence of your company. Be as concise and clear as possible. No need to make it cool or beef it up. Just make sure it is simple, clear and concise. Your tagline will start building from this point.
Write as many variations of your company’s motto as possible and make each one as much clearer as possible. Make a short, crystal company motto using less than 140 (or 100) characters, conveying the best about your company. Say for example, you provide digital marketing tips on your website; you can have something like, “Daily Digital Marketing tips for making you a better online seller than you were yesterday” for your motto.
Step 2: Ask Questions. Why? What? How?
Questions, questions everywhere and who better than yourself to answer them? Answer questions that go unasked to yourself. Now that you have your motto defined, next cometh the questions. Ask yourself:
- So What?
Okay, now I heard about your company. So What? Your answer to this question will make the next step. Ask yourself what your audience must expect from you. The benefits of visiting your company must be addressed properly. Your audience want perks and you need to offer them what they exactly are looking for. Answer what your company will do for your audience different from others. Write it down. Ask what benefits your company provides, and put the question ‘So What?’ in an infinite loop and write everything down until you can’t answer further. Take the same example: Digital Marketing.
Q) Digital Marketing tips website – So What?
A) Daily digital marketing tips to make you a better online seller than the one you were before.
Q) So What?
A) It is good because, you could sell more online.
Q) So What?
A) More online sales = More money.
The loop ends here for any online marketer and you can move ahead. Write down the answers to those questions and your clue might seek you from there.
Step 3: Throw some Adjectives to the mix
What are taglines without adjectives? In fact, words are colorless without adjectives. Adjectives are flavor to the food. Adjectives are used to convey a lot like opinion, emotion, quantity and purpose. Take Disneyland for example - “The happiest place on earth”. A little bit of adjectives and adverbs will convey your emotions with a stint of clarity.
Give a taste of your business in your tagline. Pick out adjectives that conveys your business image in a colorful manner. You can easily come up with a ton of adjectives that define what your company does. Write down all of the suitable adjectives and/or adverbs that define what you do.
Step 4: DO NOT use cliché or Imitiation
Avoid overuse of cliches and bland taglines. There are taglines that convey what your company does and then there are taglines that are memorable. The difference between them is their chances of being remembered. Memorable are the ones that do not fail to convey the message and at the same time do not make the mistake of being bland. “Daily digital marketing tips” sounds not much more different than “Just another digital marketing blog”. “Innovation with computing” is another example of bland taglines. Although your tagline may be concise and simple, it is not memorable.
Making a memorable tagline is just as important as making a simple and concise one. One other thing to avoid is blatant rip-off of other companies. Stop copying and imitating others’ taglines and spend time on yours to make it much better and original.
Step 5: Simple, Concise and a little humor
A little bit of humor in your tagline should do no harm. Whenever you have the chance to add some humor to your tagline, jump at the chance, without being hesitant. Take for example Cracked.com – “America’s only humor and video site, Since 1958“. It mocks the “Since a year” taglines and claiming to be the only humor site in America, even before the internet was born. Then there’s Meow Mix with a tagline – “Tastes so good that cats ask for it by name”.
If you manage to add some humor to the tagline without making it lame, by all means, just do it. Just remember - Simple. Concise. Memorable. Is what you should be aiming for while making your tagline.
Step 6: Back to the drawing board
One word for hitting your best tagline forward – Brainstorm. Back to the drawing board. Repeat all the steps until you hit your original and memorable tagline. Brainstorm all of your ideas and crawl through them for hidden clues and hints. Better try sharing your ideas with your peers or acquaintances to get one or two suggestions.
Whatever it is, keep it flexible. Some companies change their taglines as quick as five years and some intend to stick with it forever. Review your slogan regularly and see if that works perfectly according to that particular situation – be it economical or cultural.
Tagline examples to find your groove
- “A practical blog for Impractical people.” (How to Change the World)
- “Simple productivity.” (Zen Habits)
- “Skills, to pay the bills.” (Shoemoney)
- “There is road everywhere” (Dunlop tires)
- “A thousand dimensions for web apps.” (1K Dims)
- “You’re only a stranger once.” (Successful Blog)
- “A guide for prospective students and lifelong learners.” (Bridgewater State University)
- “Where wine meets design.” (Creations Uncorked)
- “We create dreams, one pixel at a time.” (Creative Pundits)
So what is your company’s tagline? And which is your all-time favorite tagline? Shout out your thoughts and comments below.
Read more: http://www.shoutmeloud.com/write-effective-website-tagline.html#ixzz2uWHojQc8
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As a company, BlueHost pride themselves on superb customer support (for example, on their website, they boast a call waiting time of less than 30 seconds - a bold claim).
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What’s the second most important part of your blog post after the title?
Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum. A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.
So, here are 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content..
So, here are 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content..
1. Ask a Question :-
Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. Thinking equals active engagement with your writing, and that’s a very good thing.
2. Share an Anecdote or Quote :-
Anecdotes are quick stories that can make people laugh or immediately establish the main point of your post. A nice quote from a recognizable authority or famous person can also work wonders when holding attention in those crucial opening seconds.
3. Invoke the Mind’s Eye :-
Producing a mental image in a reader’s mind is one of the most powerful things you can ever do as a writer, so expressly engaging the imagination is a powerful opening technique. Activate the mind’s eye of the reader by using words like “imagine,” “picture this,” “do you remember when,” etc.
4. Use an Analogy, Metaphor or Simile :-
Analogies, metaphors and similes are some of the most powerful devices available when it comes to telling a story in a single sentence. This is a great way to capture a reader’s attention and also acts to provoke mental imagery that allows readers to tell a story to themselves.
5. Cite a Shocking Statistic :-
Starting off with an interesting factoid is also a great technique. People love being provided with interesting data, but only if it is unique, startling, or even shocking. The statistic should also be directly relevant to the point of your post as well.
Bonus Tip:
"The third most important part of your blog post is the closing. A great way to close is to tie back into your opening."
So, which of the 5 techniques did I NOT use in the opening to this post?
Speaking from personal experience – I know how easy it is to get sidetracked by the other factors mentioned – but if you simultaneously work on building a readership you’ll build a much more profitable blog.
Top 10 Tips : -
#10. Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
#9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don’t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.
#8. Use a proper domain name. If you are serious about blogging be series about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).
#7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
#6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
#5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
#4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.
#3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’s so easy to do and only takes five minutes so it’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
#2. Link to others – Perhaps one of the central features of blogging is that they are linked. The intricate web of links and relationships was one of the first things that attracted me to blogging and it’s part of the reason it’s got real viral properties that allow ideas to spread so quickly. Participate in the linking to other blogs and you’ll find that many benefits come. For a start you’ll be participating in the conversation, you’ll be getting the attention of others and your readers will appreciate that you’re interested in helping them find the best content out there.
Of course you don’t want to be linking randomly to everyone and anyone – be selective and link to quality content that is relevant to your niche topic. As you engage in linking you’ll find that others will link back (assuming you have something worthwhile to say yourself) and you’ll find the traffic begins to flow – both from their sites and as a result of your increased search engine ranking.
#1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it’s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.
Conclusion :-
"Those above are some significant tips are required to be followed in the blog/website for better performance of it and improving user experience and revenue at the same time.These tips are considered as best internet marketing strategy for blogging."
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